MarTech1 month agoData scienceHow to create and configure custom dimensions in GA4 | MarTechUnderstanding Google Analytics 4 (GA4) features is crucial for proper data analysis and strategy development. [ more ]
MarTech1 month agoData scienceHow to archive your Universal Analytics historical data | MarTechPrioritize archiving historical data from Universal Analytics properties before July 1 deadline set by Google. [ more ]
MarTech2 months agoMarketing techThe state of GA4, one year after the big migration | MarTechGA4 is fundamentally different from UA, measures events, not visits, and has a challenging UI but remains dominant in digital analytics. [ more ]
Social Media Today3 months agoWeb design12 Important Metrics in Google Analytics 4 [Infographic]Google Analytics 4 metrics include users, sessions, bounce rate, and more. SEMrush recommends tracking important metrics for website understanding. [ more ]
Social Media Today3 months agoWeb design12 Important Metrics to Measure in Google Analytics 4 [Infographic]Understanding key metrics in Google Analytics 4 is crucial for website analysis. SEMrush provides a list of important metrics to track for website performance evaluation. [ more ]
Bootstrap Creative11 months agoBusiness intelligenceHow to Increase Data Retention to 14 Months Instead of the Default 2 Months in GA4 2024 - Bootstrap CreativeGoogle Analytics 4 has limited default data retention to 2 months, unlike the older UA Analytics which allowed up to 26 months. Users can manually increase the data retention to 14 months in Google Analytics 4 by adjusting settings in Admin. [ more ]
MarTech1 month agoData scienceHow to create and configure custom dimensions in GA4 | MarTechUnderstanding Google Analytics 4 (GA4) features is crucial for proper data analysis and strategy development. [ more ]
MarTech1 month agoData scienceHow to archive your Universal Analytics historical data | MarTechPrioritize archiving historical data from Universal Analytics properties before July 1 deadline set by Google. [ more ]
MarTech2 months agoMarketing techThe state of GA4, one year after the big migration | MarTechGA4 is fundamentally different from UA, measures events, not visits, and has a challenging UI but remains dominant in digital analytics. [ more ]
Social Media Today3 months agoWeb design12 Important Metrics in Google Analytics 4 [Infographic]Google Analytics 4 metrics include users, sessions, bounce rate, and more. SEMrush recommends tracking important metrics for website understanding. [ more ]
Social Media Today3 months agoWeb design12 Important Metrics to Measure in Google Analytics 4 [Infographic]Understanding key metrics in Google Analytics 4 is crucial for website analysis. SEMrush provides a list of important metrics to track for website performance evaluation. [ more ]
Bootstrap Creative11 months agoBusiness intelligenceHow to Increase Data Retention to 14 Months Instead of the Default 2 Months in GA4 2024 - Bootstrap CreativeGoogle Analytics 4 has limited default data retention to 2 months, unlike the older UA Analytics which allowed up to 26 months. Users can manually increase the data retention to 14 months in Google Analytics 4 by adjusting settings in Admin. [ more ]
The Drum7 months agoBusiness intelligenceStruggling getting to grips with GA4? You're not alone.Google Analytics 4 (GA4) is a new tool developed to address changes since the launch of Universal Analytics in 2012. One common issue is how to join Universal Analytics data with GA4 data before it is removed by Google in July 2024. Data visibility has decreased with GA4 due to heightened online security and the removal of third-party cookies. [ more ]